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Branding
Freshers' Meet
Welcome campaign key visual pairing Arabic calligraphy with a bright campus photograph and airy glass framing.
- Client
- Majlis Umariyya Wafy College
- Software
- PhotoshopIllustrator
- Typography
Arabic Display
Script Accent
Poppins SemiBold
- Palette
- #0C6FB8#7FC4F0#F3E4C0#FFFFFF
Project overview
Welcome campaign key visual pairing Arabic calligraphy with a bright campus photograph and airy glass framing. The engagement covered art direction, iterative concept work and a full production rollout — always working close to the client to keep the craft high and the timeline honest.
Design process
- 01Calligraphy lockup
- 02Sky & campus retouch
- 03Glass frame system
- 04Copy layout
Selected frames
