Meelad Campaign

Project overview

Campaign identity built on flowing Malayalam calligraphy over a deep maroon ornamental texture field. The engagement covered art direction, iterative concept work and a full production rollout — always working close to the client to keep the craft high and the timeline honest.

Design process

1. 01Calligraphy studies
2. 02Ornament texture build
3. 03Glow & depth pass
4. 04Campaign rollout